The cost of web design can vary depending on many factors, such as the complexity of the project, the level of customization required, and the experience of the designer. Here are some general guidelines to help you determine how much to spend on web design:

1. Small business or personal website: For a small business or personal website, you can expect to spend between $500 to $5,000, depending on the features and level of customization required.

2. E-commerce website: For an e-commerce website, the cost can range from $5,000 to $10,000, depending on the number of products, payment gateways, and other features required.

3. Custom website: If you require a highly customized website with unique features, the cost can range from $10,000 to $50,000 or more.

4. Ongoing maintenance: It's important to factor in ongoing maintenance costs, such as website hosting, security updates, and content updates, which can add up to a few hundred dollars per month.

It's important to note that while it may be tempting to go for the cheapest option, investing in high-quality web design can pay off in the long run by attracting more visitors, improving user experience, and increasing conversions. It's also important to consider the value that a skilled and experienced web designer can bring to your project, and to choose a designer based on their portfolio, experience, and references rather than solely on price.